Gifting whisky has witnessed an upswing in the recent past and has steadily evolved into a preferred choice of gifting for a majority of the millennials and Gen Z population of India. As the generations start maturing, their preference for consuming whisky, in comparison with other categories of alcohol, gradually enhances, which eventually makes whisky as a viable gifting option and also results in enhancing its sales in metropolitan markets.

Selecting gifts for various occasions in our day-to-day lives has already been a cumbersome activity, as most of us do not excel at it. The entire exercise of gift selection requires acumen, patience, knowing the likes & dislikes of the recipient and above all – a lot of research on available gift options in market This is where the idea of “Gifting Whisky” to a friend, a family member, a colleague, boss or even a potential client, makes the choice easier.

While gifting a bottle of whisky (that does not pinch your pocket much) seems like a good option for birthdays, it is apparently, an equally feasible option for gifting on occasions like Anniversaries, House Warming, New Year, Celebration of personal triumphs and more importantly - a wide array of regional and cultural festivities celebrated with enthusiasm all over India. The primary consideration, amongst other factors like a preferred brand, personal choice of flavour, bottle design, packaging etc., while selecting a whisky for gifting, is the pricing, which ultimately establishes the value for money spent on the gift.

There is a plethora of options in India across various price categories for whisky brands, but CDL (Chhattisgarh Distilleries Limited), with their presence in Indian market for the last 30 years have the apt gamut of whiskies at various price points, which help the whisky lovers buy the best whisky brands in Delhi NCR, Haryana, Punjab, Kolkata, Kerala and Chhattisgarh. So, for the best whisky brands in India, CDL (Chhattisgarh Distilleries Limited) has over the last few decades added whisky brands like India No.1, Palm Beach whisky, Goa Special and are about to launch whisky brand – My Pride – in select Indian markets.

It is evident that CDL has carefully studied Indian Liquor market, to understand the taste, flavour profile and pricing, that is preferred by Indian audience. When it comes to buying whisky in Haryana, Delhi NCR, Punjab, Kolkata, Kerala, Chhattisgarh etc., not every buyer wants to purchase expensive whisky, but likes to buy whisky from a host of options priced reasonably to suit their pockets. For instance, their best selling whisky in Chhattisgarh – Goa Special Whisky – with its smooth taste and rich flavour, offers great value for money to the buyers and makes Goa Special Whisky their preferred choice. Even other options like India No.1 and Palm Beach, available in SKUs of 180ml, 375ml, 750ml – all of which are budget friendly whiskies available in India – also offer variety to the price conscious whisky buyers in India.

Now selecting a gifting option of whisky in Delhi NCR, Haryana, Punjab, Kolkata, Kerala, Chhattisgarh etc. seems much more convenient when you have a variety of whisky options from the stable of CDL (Chhattisgarh Distilleries Limited).

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