The recent flourish of whisky brands in India, has allowed the consumers to be spoilt for choice. Not only have homegrown whisky brands flooded the Indian liquor market but the advent of global whisky brands has also elevated whisky lovers’ expectations in the country. With the millennial population mushrooming in a country like India, the availability of newer brands in the market was obvious. The older generation was loyal in their preference of available whisky brands in market, but the newer generation is quite open to exploring new brands rather than sticking to a single brand. With their vision of “Creating Finest Spirits for the Soul”, Chhattisgarh Distilleries Limited (CDL), having a full suite of whisky brands in market, has re-packaged India No.1 Rare Premium whisky – one of their best whiskies in Chhattisgarh, and launched it in other Indian markets like Haryana, Punjab, Delhi NCR as well.
India No.1 Rare Premium whisky, a brand owned by Chhattisgarh Distilleries Limited (CDL), is an Indian whisky brand that was launched almost three decades back in 1992. Over the last few years, the acceptance of the whisky in its market of origin grew multi-fold and whisky consumers of all age groups, reflected their fondness for the brand, to encourage CDL to manufacture and sell the brand in other markets as well. By setting up of a new bottling plant in Haryana, CDL (Chhattisgarh Distilleries Limited) announced their arrival with a bang. The new plant will enable and ensure the availability of India No.1 whisky for whisky lovers in cities like Mohali, Chandigarh, Amritsar, Karnal and Delhi NCR etc. Produced from grain based ENA & blended with premium Indian malt, it has a legacy of consistency, quality and smoothness in taste & flavour. The blend, with its superior quality & great finesse, has been re-packaged with a more contemporary look & feel and launched to connect with and appeal to the discerning young population and other whisky lovers across all age groups, in India.
India No.1 Rare Premium whisky, prepared aptly, priced economically and packaged nicely, is available in pack sizes of 750 ml, 375 ml and 180 ml and touted to become the best whisky in Haryana, Punjab and Delhi NCR markets, in near future.
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